Shaken by Blackberry, Google and more particular by Apple on the segment of smartphones, Microsoft has decided to regain the lost ground by unveiling not only “Windows Phone”, a new collection of smartphones, but also by opening Windows Mobile Marketplace , its new Download platform to compete with Apple’s AppStore.
Although if rumors have mentioned a Microsoft phone ,Windows Phones are those provided by its traditional partners: Acer (NewTouch and beTouchE200), Samsung (Omnia Pro B7610, Pro B7330 Omnia, Omnia Lite, Omnia II), HTC (Touch II Touch Diamond II and Touch HD II), GM750 LG, Toshiba or TG01 Sony Ericsson (Xperia X2). ” which means that Microsoft is proposing a total of 30 smart phones in over than 20 countries before the end of 2009 , and offers a wide variety of phone forms (touchscreen or not, keyboards, ..) to its users.

In terms of software, Windows Phones are obviously based on the operating system Windows Mobile 6.5, which has been enhanced with the well known Microsoft business applications (Word, Excel, Powerpoint in Officemobile, Outlook Mobile compatible with Exchange Server and Hotmail) and also general public software as Windows Live (social network) or MyPhone (sync on the web).
Steve Ballmer, CEO of Microsoft also affirmed that people now want to communicate quickly with their families but also have immediate access to information. Windows phones offer to their users a remarkable experience whether at work or at home
in addition to the applications, the Windows Phones stand out from their predecessors by simplifying application downloads from the new Windows Mobile Marketplace. “Microsoft is currently working with 731 developers worldwide who will offer more than 200 applications on Windows startup Mobile Marketplace.” But compared to the 75 000 applications of apple store, Microsoft has a lot of work to do .

After the uncertain success of Google Phones, Microsoft certainly intends to impose its smart phones and download platform as the first alternative to Apple’s iPhone. An ambition also shared by Nokia, RIM / Blackberry and Palm the former leader in mobile technology that was dethroned by Microsoft in the early 2000s. The question is whether history will repeat itself again.